As you well know, October is Breast Cancer Awareness month. Even if your hospital does not provide mammography services its a good idea to build community awareness through community outreach.
Women are most often the primary drivers of healthcare decision making in their families. By actively marketing in conjunction with Breast Cancer Awareness month you can build trust and recognition with women in your community.
Now is the time for action
If you haven’t acted already, it’s not too late. You have two weeks left in October. That’s plenty of time to get out a press release about your efforts and promote your related services through your social media presence. Show your community that your hospital supports Breast Cancer Awareness month and you are dedicated to getting women the information and care they need.
If you don’t offer Mammography Services
You can focus your marketing on encouraging women to visit their local healthcare provider for their annual wellness exam where they can discuss risk and screening options. In addition, you can discuss the risk for Osteoporosis and consider whether a bone scan would be appropriate.
Tying the promotion of annual exams to current health topics is always a great way to do outreach. They are a key opportunity to talk face to face with your customers about your services and create a positive experience visiting your hospital.
Resources to help your outreach
There are many organizations providing outreach materials you can use to help connect your rural hospital to the mission of women’s health. The National Breast Cancer Foundation is a great place to start. They have a social media outreach program you can use to support their cause while showing your hospital is part of the mission to fight for women’s health.
We designed SRJEasyHealthcare.com Essentials Membership to provide you with timely marketing copy, templates, and strategies to reach out quickly and easily for seasonal events like this one.
The messaging essentials
When designing your marketing materials for Breast Cancer Awareness week or any time you are tying into a national promotion, keep these goals in mind.
- Identify the promotion you are supporting
- Make sure your brand is visible to readers
- Clearly, state the related service you offer
- Focus on one clear idea for each message