Right about now, many rural hospital leadership teams are reviewing and finalizing their hospital and clinic budgets for 2023.
There is a lot to consider for the new year: patient volume, reimbursements, economic outlook, among other things. So, when it comes to how to approach marketing communications initiatives in the next year, being more strategic and purposeful than is paramount.
Since the COVID-19 pandemic, many rural hospitals and clinics saw a dramatic shift in in patient volumes. With that said, the 2023 upcoming spring season will officially mark three years since the world was changed because of the coronavirus. Many people have put off healthcare and many hospitals and clinics have reduced – if not stopped – their marketing initiatives. It is time to change that.
Aggressive action needs to be taken to help the community regain confidence and familiarity in their local healthcare system. They need to know who you are, what you do, and what they can expect from local providers and facilities.
This next year is going to be critical, and it will certainly not be the time to rely on an inexperienced person or organization to handle your hospital and clinic’s marketing communications strategy. The cost of finding and training a professional is just too great.
With more than 30 years of professional experience working with rural hospitals, SRJ Marketing Communications SRJ is a multi-faceted communications agency specializing in increasing the market share of small and rural hospitals by focusing on marketing, public relations, community relations, social media, and even effective website development.
Our expertise includes extensive experience in strategic marketing and the implementation of new media techniques such as social media marketing.
The time is now to begin a discussion and appropriately allocate a strategic marketing and public relations budget for 2023. Let’s start the conversation so you know what to expect for the new year and we can get started as soon as your hospital is ready.
I invite you to call me today at 214-528-5775 to schedule a free consultation. You will be glad you did!