As the weather cools down this fall, more people will be thinking about common health issues such as colds and flu. With these issues on people’s minds, they will be looking to the web to find information about their health. Where does your social media account fit into the conversation?
Provide valuable information
Your social media presence is a great place to give your community important information to help them stay healthy during the cold and flu season. Post articles about ways they can protect their health.
Think about your community, the local industries, and what health risks people are likely to face in their daily lives. The better you can connect with what people are expereincing they more receptive they will be to your message.
Raise awareness of your services
Now is a great time to raise awareness of the availability of flu shots. In fact, fall is the most important time to do use your social media presence to talk about flu shots.
Get the word out. If you plan on organizing a flu shot event, promote it on your social media accounts. Keep promoting it through the season. Vary the message but keep it in the spotlight through the fall and into early winter.
Commit to better content this fall
Remember, quality content should do all these things
- Inform the public
- Be timely and topical
- be relevant to your community
Now is an important time for rural hospitals and clinics to engage their local communities, and social media is an excellent tool that you should be using often and with the needs of your audience in mind.
Don’t miss this opportunity to reach your community over social media. Need help? Give me a call – 1-800-441-7401.
P.S. Make sure to check your SRJEasyHealthcare.com Essentials Toolbox regularly for social media reminders, press releases, newspaper ads and more. If you have a special project idea, such as web design, leadership development or customer service training, don’t hesitate to contact us. As an SRJEasyHealthcare.com essentials member, you have access to exclusive discounts on projects to help your hospital meet and exceed its goals.