The end of the year is fast approaching. This is a great time to get people to visit your rural hospital for an annual wellness exam. Not only is this important for folks to maintain their health, but it’s a great opportunity to connect with customers, market your services, and leave a positive impression.
Use it or lose it
Many people on health insurance are eligible for a free wellness exam once per year as part of their policy. As the end of the year approaches, you can make them aware of this and encourage them to take advantage of this benefit. Losing something of value is a powerful psychological motivator for most people.
Don’t lose out on this important health insurance benefit!
This kind of appeal can also be applied to other services you offer that can be completely or largely covered by common insurance packages. Screening programs, health counseling, and other preventative measures are both good for patients and are chances to make positive contact with new patients.
Focus on the family
This is the holiday season and people are thinking more and more about their families. This is a strong emotional message. By focusing your marketing on staying healthy for your family, you can speak to people’s hearts and build your image as a caring institution.
In the holidays, the greatest gift is the love of family and friends. You want to be there for your family, healthy and strong. Getting an annual wellness exam is a great first step to ensuring a healthy and happy New Year for you and those you love most.
Ring in the new year with good health
Interest in health and wellness spikes after New Years, but you can tap into this early. You can promote your wellness exams as a way to create health goals for the new year. You could create a branded new year’s goals sheet that patients can fill out with their care providers. As people work towards their health goals they are reminded that you are there to support them. A branded goals sheet can make for a great direct mail campaign as well.
Share the cheer during wellness exams
Remember that every face to face interaction with customers is an opportunity for building your brand. Wellness exams are especially good for this. Your customers are less likely to be distressed and preoccupied. Warm greetings and good care will build positive feelings about your hospital. It’s also a great time to share other services you offer for wellness and peace of mind.