Thanksgiving will be here soon but rural hospital marketing must be more aggressive now than ever before. Out of sight, out of mind! And, since this is the busiest time of the year for healthcare needs, you do not want to be ‘out-of-mind. The good news is that it’s not too late to market your services for the holidays.
Connecting your brand to the most positive parts of people’s lives goes a long way to building trust and awareness in your community.
Making the connection during the holiday buzz
The best connections have an emotional component. These will stick in people’s memory. That said, thematic or logical connections are also good. Let’s look at an example.
Connecting Wellness Exams to Thanksgiving
The end of the year is an ideal time to promote wellness exams. Most insurance packages will include a free yearly checkup but many people put them off or forget to take advantage of this benefit. Now is the time to remind them they can be pro-active about their health.
So how do we connect Wellness Exams to Thanksgiving? The goal of a wellness exam is to maintain good health. Thanksgiving is among the most family-centered holidays. One strong motivation for people to stay healthy is for the sake of their family.
Now you just need to put these ideas together.
This Thanksgiving – Stay strong for your family
Families across America are gathering together to give thanks this holiday season. And among the things we are all thankful for is the health of our loved ones. Taking care of your health is going to bring joy and peace to those you love.
Now is the time to take an active part in ensuring your good health. An essential part of this is to make sure that you have your yearly wellness exam. This is your chance to meet with your primary care provider, check your health, share your concerns, and chart a path to a long and fruitful life, one you can share with those you love for a long time to come.